Armani Prive goes back... waay back.

Armani went back in history when he reinvented the pantsuit for women in the 80's for his Fall 2008 Armani Prive Collection. I'm a huge fan of Giorgio Armani but I have to be honest, I wasn't a huge fan of his collection this season. Don't get me wrong, there are a ton of pieces that look very classic; something that you can own forever and it will still be in style that any women would love to own but it seems like he was keeping it too safe with his looks for this season. His collection consisted of plenty of elegant and easy pantsuits that were updated for the modern women of today.

It's weird to see this shift in the fashion industry because if you notice the gowns worn at the Costume Met Gala not so long ago, there were a lot of gowns that were "safe and pretty", there were very few people that took risks that night, which was very disappointing to see.

There was one look that Katia Kokoreva had on runway that stood out to me. Simple long black dress with black and white details along the design of the dress. The cut of the dress around her body makes me feel a little nervous for her to accidentally get a "nip-slip" but it shows that Armani is still can be a little more scandalous with his always classic and chic designs.

(All images from www.style.com)

The Italian Mogul.

Whatever Giorgio Armani touches is golden. I think every guy in the world has owned (or still owns) a bottle of Aqua di Gio. He has one of the only fashion empires that have consistently increase profits annually. There are so many brands under the Armani name, there's no way I can list them all. I don't think he is ever going to stop expanding either.

According to WWD, "his fashion empire registered a 17 percent increase in operating profits in 2007, the 73-year-old designer said Thursday he expects further retail expansion worldwide will fuel growth this year and ease any market-specific downturns in consumer spending."

Just like his fashion house, Armani has also aged gracefully. I can't believe he is really 73 years old. It seems like he looks exactly the same since I was born. I like to see that he works just as hard now, as he did when he started his line.



This is such a great picture that The Sartorialist, Scott Schuman, took of him. He has a good story on how he got the photo too. Check it out here.