April 2, 2008

covers of magazines... airbrushed?!


Really... like we didn't know that every single magazine in the world was properly airbrushed or digitally altered... but I guess it's all the young impressionable minds that don't know.

According to WWD, The British Fashion Council says that airbrushing "images play in perpetuating an "unachievable aesthetic," digitally enhanced images." They started to question this in December. The Periodical Publishers Association is going to have a meeting with BFC to work on the issue, but no date has been set in stone yet. "No guidelines have been drawn up governing the magazines' use of airbrushing... rather than limiting magazines' use of digital manipulation, publications could instead be asked to declare if an image had been altered... [by] declar[ing] if an image had been altered."

BFC already had a Model Health Inquiry during fashion week last season, when a model died from starving herself. Is it going to make a difference? Maybe... but even photos on Myspace are altered to look better in order to get more hits and "friends" on their list. Do people just need to be reminded of that? Even the cover of British Vogue this month (above) has Victoria Beckham that has had plastic surgery to enhance her looks. The rest of the celebrity machine does it too... some just hide it better than others.

So, does it matter? Or does the world want to see what it looks like to be flawless, even though there's digital altering?

(Note: Please click words in blue for a link to articles discussed.)

No comments: